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U.S. Navy Community Support Program (CSP)
Pearl Harbor, HI
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| Challenge: Pearl Harbor CSP communicates hundreds of messages to its thousands of base-wide customers every month. They communicate stories, upcoming events and other relevant information to both single sailors and military families. CSP communicates its information via traditional posters, a magazine and a website. Pearl Harbor CSP was seeking a way to deliver more information to on-base venues, using a dynamic solution that could be easily updated. |
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Solution: Pacific Digital Signs installed a pilot program at 3 locations on Pearl Harbor Naval Base. Within 2 months, CSP decided to expand the program and is moving forward with 11 new locations on several Hawaiian Islands . The content at all Hawai’i locations can be updated at any time from the CSP marketing office; reducing print & delivery costs, increasing program awareness and guarantying timely delivery of messages to servicemen and their families. A solution was even included for the on-base theater, which now shows video commercials and ads on the big screen before each movie via a digital signage solution provided by Pacific Digital Signs. |
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