The new Pearl Ultra Lounge at Ala Moana Center is the latest business to take advantage of cutting-edge digital signage to help spread the word about its food and happy hour offerings.

Pearl Ultra Lounge enjoyed a successful launch, with numerous private parties and continued long lines on Friday and Saturday nights, thanks to the late-night crowd. But many people in town are not aware of their gourmet cuisine menu and great happy hour specials.

“We have a lot of people walking by our location every day,” said Beau Mohr, Owner of Pearl. “Most people assume from the outside we are strictly a nightclub, but our new digital display at the front door allows people to view our signature food dishes and our full menu, so now they know we’re a great place to stop after work for pupus or a light dinner.”

The intelligent display installed for Pearl by Pacific Digital Signs (PDS) knows the current time & date, so in addition to mouth-watering food and fashionable party images, it also shows today’s hours and specials, as well as the night’s entertainment. “Its great because once we have the information scheduled, its displayed each day automatically so we don’t have to think about it.” said Cydney Chu, Pearl ’s Director of Marketing. “We’ve received lots of positive comments about how good the food looks on the screen, and have already seen an increase in happy hour visits and food sales, so we are very excited about it!” Chu added.

PDS installed the display and trained the Pearl staff to produce and manage the content. Digital signage is experiencing strong growth in Hawaii and the U.S. Mainland, with hospitality, restaurants and retailers leading the charge. “With lower display costs, and more reliable and robust software, many Hawaii business owners are exploring the numerous benefits digital signage can bring to their businesses and bottom lines.” said Pacific Digital Signs President Vince Mitchell.

PDS also recently installed several displays at the Hyatt Regency Waikiki Resort & Spa, and numerous displays for the U.S. Navy at various locations on Oahu .

About Pearl Ultra Lounge

Now open at the Ala Moana Shopping Center , Pearl Ultra Lounge introduces the luxury lounge experience to Honolulu . Pearl Ultra Lounge features gourmet cuisine and fresh hand-crafted cocktails, all prepared with the utmost attention to detail. Pearl also features incomparable décor and service that was specifically designed to cater to today’s style conscious consumer. Pearl offers Happy Hour specials daily and half off all of our local favorites appetizers. In addition to the cuisine and cocktails, Pearl also boasts live entertainment every Thursday through Saturday beginning at 7:30 p.m. until 10:30 p.m. followed by music hand-selected by our in-house D.J. For more information, please call (808)944-8000 or visit us on the web at www.pearlhawaii.com.

About Pacific Digital Signs

Pacific Digital Signs (PDS) is a one-stop partner for digital signage solutions. With digital signage & kiosk experience since 1998, the PDS team has experience in creating and supporting onsite digital solutions for hospitality, retail, banking, food service and museum applications among others. PDS specializes in dynamic signage and interactive kiosks, which build brands, increase sales and create competitive advantages for businesses and organizations of every size. PDS offers various software platforms based on client needs and is Hawaii ’s top-tier provider of 3M’s Digital Signage software, a best-of-breed digital signage solution with over 9,000 installations worldwide. Contact Pacific Digital Signs at (808) 523-2800 or www.PacificDigitalSigns.com