Electronic Shelf Labels (ESL) or Digital Price Tags
Electronic Shelf Labels or Digital Price Tags are not new, but they are popping up across the U.S. and for good reason. ESL tags are e-ink displays that uses the same technology as a Kindle display. ESL tags do not require any wires and are updated instantly throughout the store, and can run up to 5-years on a simple watch battery. Each tag has its own unique code that allows wireless updating from store database of pricing and label content. Changes made to prices, messaging, and sale start/end dates can be pre-loaded in the ESL days or weeks in advance. Sections of the store may have different marketing sales campaigns with various end dates, making dynamic price changes possible while eliminating countless hours of staff labor and also ensures timely compliance.
ESL tags can also include secondary functionality for both front and back of house. Customers can use a store app to locate a product, which can then trigger flashing light on the product tag. Tags can go into ‘restocking mode’ after hours to allow staff to quickly locate and restock low stock items. Further Blinking LEDs, NFC, RFID and other options allow for additional functionality, allowing customers to pull up more detailed product info from their phones by simply touching the tag.
Investment in ESL for retailers can quickly pay for itself and drive a significant ROI between labor savings and additional price adjustment flexibility. This gives retailers the power to change prices store wide based on demand, seasonal and even product expiration dates for perishable items. And with tag prices starting as low as $6, its a great way to cut labor costs, ensure accuracy and allow for quicker pricing adjustments to help maximize store profits.