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Technology saves on human resources and consumer frustration by providing your customers & guests with a way to self navigate through your directory to get real time information on where they need to be.  Reducing customers stress and increasing efficiency with intuitive way finding ensures people get to their destinations in the least amount of time possible and it’s a terrific way to improve this aspect of your brand experience.   You can even direct foot traffic by a particular location.  Ever been frustrated trying to find a location or office that has recently been relocated?  Remember how that affected your experience?   Update this information as the change happens so your customers experience a seamless transition.