Grocery & Convenience
Grocery and Convenience stores have embraced digital signage as a way to efficiently communicate with busy customers and ensure consistent messaging is seen. Digital menu boards (link) are becoming more common in both convenience and grocery areas like delis, meat departments, seafood departments, hot food service areas and checkouts. New shelf-level display solutions now offer shelf-edge displays, digital gondola headers and more. ESL price tags also provide a way to quickly update pricing while reducing ever-increasing labor costs. Most ESL retrofits can generate a positive ROI between 1-2 years from install. Growing competition from next-gen retailers like Amazon are forcing others to stay current or risk falling behind as more retail shopping experiences evolve.