Electronic Shelf Labels
Electronic Shelf Labels or Digital Price Tags are not new, but they are popping up across the U.S. and for good reason. ESL tags are e-ink powered displays that use the same technology as an Amazon Kindle™ display. ESL tags do not require any power cables, are updated instantly throughout the store, and can run up to 5-years on a simple watch battery. Each tag has its own unique code that allows wireless updating of pricing and label content from the store’s database. Changes made to prices, messaging, and sale start/end dates can be pre-loaded in the ESL days or weeks in advance. Sections of the store may have different marketing sales campaigns with various end-dates, making dynamic price changes possible while eliminating countless hours of staff labor and also ensuring timely compliance.