On-Site Shopper Analytics
By utilizing built-in or add-on cameras your signage can be enhanced with Anonymous Video Analytics (AVA). Using AVA, retailers can now elevate the guest experience with proximity-aware, interactive brand messaging triggered by demographic, identity or even sentiment, while simultaneously gaining groundbreaking levels of measurement and actionable insights.
Anonymous Data Collected includes
- People Count (Impressions)
- Dwell Time
- Gender
- Age Range
- Emotional Sentiment
- Recurring Visitors (with full anonymity)
Full reporting is available via batch dashboard and a real-time dashboard to help you quickly tune your campaigns and offerings based on physical shopper data.
