7-Eleven Hawaii has 59 retail location in the Hawaiian Islands. As they expanded food offerings and local promotions, 7-Eleven was seeking a way to quickly update menu information and achieve higher levels of promotion recognition and recall. Dynamic digital menu boards and digital promotional displays convey the latest product promotions, special sales updates and other customer information.
The digital menu board portion descriptions and pricing are controlled via a simple spreadsheet that can be updated at any time remotely from the company’s corporate offices. The digital promo displays including various promotions and ads which are targeting via location and day-part.